[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fypols.sk\/co-je-to-e-mailovy-marketing\/#Article","mainEntityOfPage":"https:\/\/www.fypols.sk\/co-je-to-e-mailovy-marketing\/","headline":"\u010co je to e-mailov\u00fd marketing?","name":"\u010co je to e-mailov\u00fd marketing?","description":"E-mailov\u00fd marketing je druh priameho marketingu, ktor\u00fd vyu\u017e\u00edva e-mail ako sp\u00f4sob komunik\u00e1cie s potenci\u00e1lnymi n\u00e1v\u0161tevn\u00edkmi str\u00e1nok a z\u00e1kazn\u00edkmi. Priamy marketing je v podstate zastre\u0161uj\u00facim pojmom, ktor\u00fd sa pou\u017e\u00edva na opis prakticky v\u0161etk\u00fdch foriem marketingu, ktor\u00e9 sa zaoberaj\u00fa priamo cie\u013eov\u00fdm pou\u017e\u00edvate\u013eom, \u010do znamen\u00e1 obch\u00e1dzanie v\u0161etk\u00fdch ostatn\u00fdch prostriedkov reklamn\u00fdch kan\u00e1lov, ako s\u00fa telev\u00edzia, r\u00e1dio a tla\u010d. \u00a0 […]","datePublished":"2019-08-22","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.fypols.sk\/author\/#Person","name":"","url":"https:\/\/www.fypols.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/03ef97ef22d1b0d07a8e6c50d88cc1823592c58a091286b466bcec36e31eaab2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03ef97ef22d1b0d07a8e6c50d88cc1823592c58a091286b466bcec36e31eaab2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fypols.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fypols.sk\/wp-content\/uploads\/img_a305334_w16850_t1566640567.png","url":"https:\/\/www.fypols.sk\/wp-content\/uploads\/img_a305334_w16850_t1566640567.png","height":0,"width":0},"url":"https:\/\/www.fypols.sk\/co-je-to-e-mailovy-marketing\/","about":["Podnikanie"],"wordCount":475,"articleBody":"E-mailov\u00fd marketing je druh priameho marketingu, ktor\u00fd vyu\u017e\u00edva e-mail ako sp\u00f4sob komunik\u00e1cie s potenci\u00e1lnymi n\u00e1v\u0161tevn\u00edkmi str\u00e1nok a z\u00e1kazn\u00edkmi. Priamy marketing je v podstate zastre\u0161uj\u00facim pojmom, ktor\u00fd sa pou\u017e\u00edva na opis prakticky v\u0161etk\u00fdch foriem marketingu, ktor\u00e9 sa zaoberaj\u00fa priamo cie\u013eov\u00fdm pou\u017e\u00edvate\u013eom, \u010do znamen\u00e1 obch\u00e1dzanie v\u0161etk\u00fdch ostatn\u00fdch prostriedkov reklamn\u00fdch kan\u00e1lov, ako s\u00fa telev\u00edzia, r\u00e1dio a tla\u010d.\u00a0Spolo\u010dnosti pou\u017e\u00edvaj\u00fa predov\u0161etk\u00fdm e-mailov\u00fd marketing na zhroma\u017e\u010fovanie e-mailov\u00fdch adries potenci\u00e1lnych klientov a potenci\u00e1lnych z\u00e1kazn\u00edkov a na odosielanie e-mailov\u00fdch spr\u00e1v t\u00fdm konkr\u00e9tnym predplatite\u013eom, ktor\u00ed obsahuj\u00fa k\u013e\u00fa\u010dov\u00e9 inform\u00e1cie t\u00fdkaj\u00face sa ich produktov, slu\u017eieb alebo \u0161peci\u00e1lnych pon\u00fak.\u00a0Pre\u010do by ka\u017ed\u00e1 firma mala zv\u00e1\u017ei\u0165 pou\u017eitie e-mailov\u00e9ho marketinguZ d\u00f4vodu efekt\u00edvnosti e-mailov\u00e9ho marketingu ho pou\u017e\u00edva \u0161irok\u00e1 \u0161k\u00e1la \u013eud\u00ed vr\u00e1tane vlastn\u00edkov webov\u00fdch str\u00e1nok, majite\u013eov mal\u00fdch podnikov, pridru\u017een\u00fdch marketingov\u00fdch pracovn\u00edkov a blogerov. E-mailov\u00e9 spr\u00e1vy sa odosielaj\u00fa priamo \u00fa\u010dastn\u00edkovi, ktor\u00fd sa l\u00ed\u0161i od blogov\u00fdch pr\u00edspevkov, \u010dl\u00e1nkov online alebo reklamn\u00fdch bannerov, ktor\u00e9 vy\u017eaduj\u00fa, aby jednotlivec nav\u0161t\u00edvil va\u0161e str\u00e1nky, aby presk\u00famal v\u00e1\u0161 obsah. Pon\u00faka \u010fal\u0161iu met\u00f3du opt-in na oslovenie zainteresovan\u00fdch pou\u017e\u00edvate\u013eov.\u00a0Spam a e-mailov\u00fd marketingM\u00f4\u017ee by\u0165 \u013eahk\u00e9 odmietnu\u0165 e-mailov\u00fd marketing ako spam . Nepochybne existuje ve\u013ea spamov\u00fdch e-mailov odosielan\u00fdch a prij\u00edman\u00fdch ka\u017ed\u00fd de\u0148. E-mailov\u00fd marketing je v\u0161ak neuverite\u013ene u\u017eito\u010dn\u00fdm a legit\u00edmnym n\u00e1strojom na \u0161\u00edrenie inform\u00e1ci\u00ed a interakciu pou\u017e\u00edvate\u013eov, ktor\u00fd je prospe\u0161n\u00fd pre odosielate\u013ea aj pr\u00edjemcu.\u00a0E-mail mo\u017eno pou\u017ei\u0165 ako efekt\u00edvny marketingov\u00fd n\u00e1stroj bez toho, aby ste sa museli ob\u00e1va\u0165 otravn\u00fdch pou\u017e\u00edvate\u013eov. Pokia\u013e obsah kvalitn\u00e9ho e-mailov\u00e9ho spravodajcu zostane etick\u00fd, u\u017eito\u010dn\u00fd a relevantn\u00fd pre va\u0161e publikum, nemus\u00edte sa ob\u00e1va\u0165. Niektor\u00e9 z najlep\u0161\u00edch inform\u00e1ci\u00ed poch\u00e1dzaj\u00fa z kan\u00e1la e-mailov\u00e9ho marketingu.\u00a0Spustenie va\u0161ej e-mailovej marketingovej kampaneTu s\u00fa \u0161tyri jednoduch\u00e9 kroky, ktor\u00e9 mus\u00edte vykona\u0165, aby ste mohli za\u010da\u0165 s \u00fasil\u00edm o kampa\u0148 s e-mailov\u00fdm marketingom.\u00a0Zostavte svoj zoznam e-mailovNajprv mus\u00edte pr\u00eds\u0165 s dobr\u00fdm webov\u00fdm formul\u00e1rom, ktor\u00fd va\u0161i cie\u013eov\u00ed pou\u017e\u00edvatelia pou\u017eij\u00fa, aby sa prihl\u00e1sili na odber. V\u00e4\u010d\u0161ina spolo\u010dnost\u00ed pou\u017e\u00edva jednoduch\u00e9 grafick\u00e9 rozhrania, ktor\u00e9 v\u00e1m pom\u00f4\u017eu pri zostavovan\u00ed formul\u00e1rov. Polia jednoducho pretiahnite kamko\u013evek chcete. Niektor\u00e9 spolo\u010dnosti dokonca pon\u00fakaj\u00fa obrovsk\u00fd v\u00fdber vopred pripraven\u00fdch formul\u00e1rov, z ktor\u00fdch si m\u00f4\u017eete vybra\u0165.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u010co je to e-mailov\u00fd marketing?","item":"https:\/\/www.fypols.sk\/co-je-to-e-mailovy-marketing\/#breadcrumbitem"}]}]